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SO THIS IS CHRISTMAS I HOPE YOU HAD FUN THE NEAR AND THE DEAR ONES THE OLD AND THE YOUNG
Patricia wishes you the best and all the rest.
I’m taking this opportunity to tell you that, maybe in 2025, I will no longer write a single line of my newsletters, entrusting them entirely to artificial intelligence. Why ? Probably to save time. To dedicate myself to other things developing more designs, opening stores in the Emirates, a corner at Le Bon Marché, or boutiques in U.S. shopping malls.
Well, yes, I too want to become a national pride, to be received at the Élysée Palace, where they’ll congratulate me for making the French spirit shine beyond our borders. I want to have hot chocolate at the Plaza and shoe Brigitte, so she can finally stop wearing her Vuitton shoes that scream cagole. As Freddie once sang: I want it all, and I want it now.
And to free up that brain space, I need to be assisted by AI. AI is a bit like Omar Sy or Camille Cottin : you just can’t escape it it’s a mandatory media tunnel. I say 2025, but maybe I’m getting ahead of myself. After all, the tech giant capable of competing with me hasn’t been born yet. And as far as I know, neither Sam Altman, Musk, nor Google are working on an AI that could replicate my style, my words, my essence.
So, I may have gotten a bit carried away on the subject. Maybe I’ll be able to rely on some computerized help by the 2040s. Not before, though, as those folks will have a hard time reaching my level of quality. So, having a hot choco with Brigitte won’t happen anytime soon. And in 2040, I’m not sure she’ll still be around unless she decides to get cryogenically frozen. This means that playing Monopoly with my brand and doing what Bash & Co. are doing won’t be happening anytime soon.
No big deal, I’ll manage without it. After all, excessive capitalism disgusts me a little. Just a little, though, because if François-Henri Pinault came tomorrow offering to invest in my brand while paying me, say, 50k a month, I’d say yes. Why Pinault over Arnault ? Because he looks like Daniel Craig. And since he’s second behind his biggest rival, there’s something more endearing about him. Even if the exhibits at the Bourse de Commerce aren’t particularly interesting, I’m still grateful to him for turning that space into a cultural venue. Although, in reality, such a space could have been better used to house people in need, particularly families with children.
