Patricia Blanchet is the story of a unique brand, a name with deep roots, a DNA set apart in the fashion galaxy. Patricia Blanchet is the story of a close-knit family whose duty is to make you happy.
A FAMILY WHOSE INTRINSIC VOCATION IS TO MAGNIFY YOUR FEET, ACCOMPANY THEM TOWARDS TOTAL ECSTASY, AN ETERNAL PLEASURE THAT WILL MAKE THEM DANCE ON A RAINBOW OF BLISS.
This beautiful and touching legendary story originates in North Africa.
Back in the late 1940s, Patricia's father, known as Rolando di Parigi, decided to set sail and cross the Mediterranean on his own in a makeshift boat cobbled together from giant squid guts.
Arriving in Marseille after weathering four legendary storms, he became a professional poker player by day and a boxer by night. But the city was too small for his ambitions, so he decided to head further north, traveling by horse to Orleans and then covering the last few hundred kilometers to Paris on foot.
Exhausted but exhilarated by this biblical experience, he quickly set about building a solid reputation as a revue leader. To do so, he invented an alter ego, Roland la Roulure, and launched a cabaret of non-binary transvestites. But it didn't work. It was still too early.
So he consulted a whole host of therapists to understand the reasons for this failure before realizing that he held the solution within himself. A mixture of ambition and willpower. A decisive foundation for Patricia, who had been accustomed to very high standards since childhood. A true school of tolerance.
Rolando quickly found his way into the world of footwear and became an essential figure in the industry. He was one of the pioneers of importing Italian shoes to France. He was quite simply the Richard Clayderman of footwear. The Frédérick François of shoes.
It was in this atmosphere conducive to inspiration, passion, and imagination that Patricia grew up. Pampered, adored, idolized. It was in this world that she learned respect for life and respect for others.
After being a ballet student at the Opera, a scuba diving instructor, and a spiritual guide in Nepal, Patricia developed an immense love for beautiful shoes and began working with her father, offering him her services on an à la carte basis.
After a few seasons, armed with her unique experience, she decided to introduce her partner at the time, Laurent, a.k.a. the little Quinquin Blanchet, to the wonderful world of shoes. He took to it and developed a unique poetic sensibility alongside her. They quickly became a force to be reckoned with in the world of shoes, and all the brands were clamoring for their services.
And since they got along rather well, and the chemistry continued in their four-poster bed, they got married and created a superhero with his feet firmly planted on the ground: Renaud.
Monstres & Cie
The adventure of thinking for others is pleasant and enriching, but this paradise is too artificial for Patricia, who dreams of more vivid emotions, where her love of others can be freely expressed. With Renaud, her only prodigal son, her darling little genius, she begins to dream of creating a laboratory of the possible, where the Blanchet family can dream Bigger Than Life (1956 by Nicholas Ray).
It's 2009, and it's an exceptional and unforgettable year for anyone who loves fashion, passion, culture and everything to do with happiness, contemplation and sex. Patricia Blanchet finally became a brand. It was on this precise and indelible date that the Blanchet family began to put shoes on girls' feet all over the world. Some say it was the most important event since the fall of the Berlin Wall, while others say it was like the release of Michael's Thriller.
The rest of the adventure is as well known as the first Star Wars trilogy. In 2013, the long-awaited shop opened at 20 rue Beaurepaire. A shop that would revive an entire neighbourhood, a district, a riverbank, a country. It was an immediate success, with lots of laughter in this voluptuous little setting designed by the famous Colombian-French architect Catalina Castro. Finally, a year later, the eshop arrived as a matter of course. Patricia Blanchet is a timeless brand that will leave its mark on the future and change the way you look at your feet forever.
Because Patricia Blanchet is a timeless brand that will leave its mark on the future and change the way you look at your feet forever.