THE TRUE STORY OF THE DJOBI-DJOBA
Oh, the Djobi-Djoba... Let me tell you this story as if I were giving you a tequila-soaked stand-up routine.
Picture the scene: it's a summer's night, I'm sitting in my studio, a little tipsy, because, let's be honest, that's how the best ideas come. I've got an old radio blaring a gypsy melody in the background, but frankly, that's not what inspires me.
No, here I am, thinking: “Patricia, why don't you have shoes that make you feel like an absolute badass, ready to conquer the world, but with glitter, obviously, or without?” Because let's face it, if you're going to kick ass (sorry, but I love Clint), you might as well do it in sparkles, right ?
I'm telling you what's going on in my gut, and my gut's made of glitter too. Multicolored sequins. Yes, I swear, these are my insides.
That's when the Djobi-Djoba was born. This shoe is a Roquamadour version of me: sparkling, irreverent, and ready to set fire to the dance floor or an office meeting (yes, we're multi-functional). I wanted to create a shoe that said “I'm here, I'm fabulous, and if you don't agree, I don't care”. And that's exactly what it does.
Glitter ? It's not to look pretty, it's so you can shine like the star you are, even when life tries to drag you through the mud. And let's face it, we all know that a little glitter goes a long way in masking the bullshit of everyday life. These shoes are for those who want to turn every sidewalk into a catwalk, who aren't afraid to dance in the middle of the street just because their favorite song is playing on the radio.
And the name Djobi-Djoba? Yes, it's a nod to the Gipsy Kings, but honestly, who cares ?
It's not the music I'm talking about here, it's an attitude. An attitude of “I don't care about the rules, I do what I want, and I do it in glitter”. It's for all those chicks who've had enough of waiting to be told what to do, and prefer to write their own scripts. In short, Djobi-Djoba is your best ally when you want to be feminine, funky and a bit cheeky. And a bit brunette.
So the next time you slip on a pair of shoes, ask yourself: do these shoes make me want to live my best life? If the answer is no, you haven't met the Djobi-Djoba yet. Come on, darling, put them on and go conquer the world, one glitter at a time!
Listen to this beauty and you will be transported.
